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Branding

Our community is not large, but we now have several coffee shops. As I stopped by one this morning, I started thinking about the differences among the several that I frequent. There is, of course, the major national – or perhaps even international – chain. They have at least three locations locally. Last year, the […] Read More

I set up a Cool People Care booth at Vanderbilt University as part of their freshman orientation. I was there – along with hundreds of other community organizations – to chat about what we do and how we can help Vandy’s incoming freshman class get involved in the community. As usual, students quickly wandered over […] Read More